Why Elite Female Athletes Are Turning Away From Major Sponsors Smaller brands are working with athletes in different ways, like giving them equity or roles in developing products, and are paying more attention to their personal stories. https://ift.tt/eA8V8J https://ift.tt/35WzsG9

Smaller brands are working with athletes in different ways, like giving them equity or roles in developing products, and are paying more attention to their personal stories.

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